Grenada Tourism Authority
Grenada Tourism Authority
ABOUT THE GRENADA TOURISM AUTHORITY
The Grenada Tourism Authority (GTA) is the National Tourism Organization of Grenada, responsible for the development of the tourism sector of Grenada, Carriacou, and Petite Martinique through destination management and marketing. This statutory corporation of the Government of Grenada was established under the Grenada Tourism Authority Act, 2013. Day to day operations include product development, quality standardization and certification, research, planning, and marketing.
VISION
To be the authentic Caribbean tourism destination.
MISSION
To transform the state of Grenada through an inclusive, sustainable tourism industry that delivers memorable experiences.
OUR BRAND
The brand Pure Grenada, the Spice of the Caribbean, launched on February 14, 2014, encapsulates the tri-island nation’s unique selling points while maintaining its strong spice culture. The brand positions the tri-island destination as pure, authentic and a haven for the discerning travel explorer while noting the region in which Grenada is located. The GTA strives to live the brand and encourage stakeholders to become more sustainable in their approach to doing business. Since then, a number of stakeholders have adopted sustainable practices such as energy saving bulbs and air conditioning units, installing solar water heaters, rain water harvesting in laundry and environmentally friendly cleaning chemicals. Pure Grenada, the Spice of the Caribbean highlights five niche markets:
- Soft Adventure
- Sailing/Yachting
- Cruising
- Romance
- Diving
GTA Core Values
P – Positivity: take control and look for the positive in everything
R – Respect: treat others as you expect to be treated
O – Openness/Honesty: be open & honest in your interactions and communication with others
C – Commitment: be dedicated to the mission of the Grenada Tourism Authority.
E – Excellence: set goals, always strive for excellence and take pride in everything you do.
ECONOMIC CONTRIBUTION OF TOURISM
Tourism is the largest foreign exchange earner for Grenada, Carriacou and Petite Martinique, contributing over 300M Eastern Caribbean dollars (112M USD) into the economy per annum. The GTA collaborates with stakeholders home and abroad to enhance, market, and promote the tourism product for Grenada’s social, cultural, and economic well-being.
PARTNERSHIPS
The GTA supports many public private partnerships in the different sectors of tourism to promote development and sustainability. Partners include the Ministry of Tourism and Civil Aviation, Grenada Hotel and Tourism Association, Marine and Yachting Association of Grenada, Grenada Water Taxi Association, National Taxi Association, Grenada Ports Authority, George F. Huggins, Grenada Investment Development Corporation among others.
CORPORATE IDENTITY
The Grenada Tourism Authority is a professional organization fuelled by passion for the development of the tourism sector of Grenada. The committed team is accountable to the people of Grenada to deliver innovative strategies of destination management and destination marketing that would best leverage the tri-island state as the preferred tourism destination. Naturally, being in the tourism and hospitality sector, customer service excellence and quality service are paramount to the way the GTA offers its products and services. Vacation advice and complimentary brochures are provided for walk-in visitors. The GTA understands the importance of holiday planning in a technological world and provides an in depth travelling guide to the islands of Grenada on its destination website. Visitor statistics are available for students and others seeking knowledge on tourism trends; while product guidance and reviews are given to entrepreneurs and tourism enterprises. The stakeholders of the GTA who own consumer enterprises can benefit from the marketing and promotions online and at points of entry nationwide.
STRUCTURE/DEPARTMENTS OF THE GTA
BOARD OF DIRECTORS
Mr. Randall Dolland
Chairman
Dr. George Vincent
Deputy Chairman
Mr. Orlando Romain
Director
Mr. Isaac Bhagwan
Permanent Secretary w.r.f Economic Development, Planning, Tourism and Creative Economy
Mr. Craig Keller
Grenada Chamber of Commerce
Ms. Jacqueline Alexis
Director
Dr. Charles Modica
St. George’s University
Ms. Allison Caton
Representative, Carriacou and Petite Martinique
Ms. Janelle Hopkin
Hotel Sector
Mr. Marlon Glean
Sport and Legal
Mr. Cosmos Williams
National Taxi Association
GTA STAFF MEMBERS
Chief Executive Officer – Ms. Petra Roach
Chief Operating Officer – Mrs. Kirl Hoschtialek
The Product Development and Research department provides technical and other developmental support to new, potential and existing entrants to the tourism industry, in close collaboration with the Grenada Investment Development Corporation, Physical Planning Unit, Ministry of Tourism and Civil Aviation and other entities. It also supports festivals/events through sponsorship and technical advice. Each festival must meet a number of criteria to be eligible for support. Additionally, the department manages the operations of the Grand Anse Spice and Craft Vendors Market and oversees beach cleaners. As it relates to research, the department collects and interprets data from a variety of sources including local surveys on visitor travel to Grenada, Carriacou and Petite Martinique. The statistics produced are used to inform marketing and other initiatives.
Marketing & Sales Manager (Ag) – Mrs. Nikoyan Roberts
The Marketing & Sales department is responsible for developing and implementing marketing programs, which include the destination’s unique selling points, niche markets and sports tourism. The team also attends trade/consumer shows and conferences to help promote Grenada’s product and brand.
Nautical Development Manager – Mrs. Nikoyan Roberts
The Nautical Development department collaborates with all stakeholders to innovate and support growth in cruise, dive, sports fishing & yachting events/businesses and market them globally. Strategic project planning & implementation is completed with support from Product Development, Marketing, Quality Assurance and Administration departments.
Communications Manager – Ms. Alyssa Bierzynski
The Communications department is responsible for disseminating information about the activities of the Grenada Tourism Authority locally, regionally and internationally. This department is primarily responsible for all GTA digital marketing initiatives using a variety of platforms including social media.
Quality Assurance Manager – Ms. Allison Hall
The Quality Assurance Department of the Grenada Tourism Authority is responsible for the regulatory compliance of all tourism related enterprises as stipulated in the Grenada Tourism Authority Act, 2013. The department’s mandate is to “Build Quality”- which involves the expansion of existing quality assurance programmes to all tourism sectors, plus institutionalizing those quality standards through legislation and regulation.
Building Quality involves:
- Expanding Industry-wide Standards – the expansion of the existing quality assurance programmes to include other tourism sectors.
- Legislation & Regulations – identifying and addressing gaps in existing tourism related legislation and regulations.
- Evaluation & Monitoring – monitoring and evaluating the effectiveness and adherence to the quality assurance programmes.
- Enforcements – collaborating with the relevant agencies to ensure that legislation and regulations are enforced.
Human Resources Manager – Ms. Vanessa Bromfield
The Human Resources department is responsible for building the capacity of the human resource within the GTA in order to maximize this resource to its fullest potential, to ensure that the organisation can fulfill its current and future objectives.
Accounts Manager – Mrs. Tonya Peters
The Accounts department controls revenue and expenditure within the Grenada Tourism Authority to meet the targets set out in the strategic plan.
OVERSEAS OFFICES
CANADA
Mr. Sekou Stroude | Director of Sales, Canada
90 Eglinton Ave. East, Suite #605
Toronto, Ontario
Canada | M4P 2Y3
Cell: 1-647 979 7873
E-mail: canada@puregrenada.com
UNITED KINGDOM
Mr. Emil Edwards | UK Sales Manager
The Chapel, Archel Rd,
London W14 9QH
United Kingdom
Phone: +44 (0) 7444 336 763
Email: uk@puregrenada.co
UNITED STATES OF AMERICA
Mrs. Christine Noel-Horsford | Director of Sales, USA
685 Third Avenue | Suite 1101
New York, NY 10017
USA
Cell: 917 929 7892
E-mail: cnoel@puregrenada.com
Ms. Shanai St. Bernard | USA Sales Manager
685 Third Avenue | Suite 1101
New York, NY 10017
USA
Phone: 551-344-6876
E-mail: sstbernard@puregrenada.com
STATISTICS
Compendium will be displayed along with monthly stats reports
CAREERS
The Grenada Tourism Authority is a friendly, yet professional organization fuelled by passion for the development of the tourism sector of Grenada. The committed team is accountable to the people of Grenada to deliver innovative strategies of destination marketing and management that would best leverage the tri-island state as the preferred tourism destination. Stakeholder partnerships are deeply valued and respected, as these assist in enhancing the business of the GTA. The following are careers within the GTA:
Chief Executive Officer
Executive Assistant
Chief Operating Officer Marketing & Sales Manager Overseas Sales Managers Marketing Executive Destination Experience Officers
Product Development Manager
Product Development Officers
Nautical Development Manager
Administrative Assistants
Communications Manager
Digital Officer
Digital Content Officer
Quality Assurance Manager
Quality Assurance Officers
Accounts Manager
Accounting Officers
Research Officers
Human Resources Manager
Receptionists
Office Attendants
Beach Maintenance Officers
Cruise Customer Service Reps
ACCOLADES
- Caribbean journal Caribbean Travel Awards – Yachting Destination of the Year 2023
- Scuba Diver Magazine – Shipwreck capital of the Caribbean
- Caribbean Hotel and Tourism Association – Destination Resilience Award 2022
- USA Today 10 Best – 2023 Best Caribbean Attraction, Belmont Estate (full list here)
