Grenada Tourism Authority

About the Grenada Tourism Authority

The Grenada Tourism Authority (GTA) is the National Tourism Organisation of Grenada, responsible for the development of the tourism sector of Grenada, Carriacou, and Petite Martinique through destination management and marketing. This statutory corporation of the Government of Grenada was established under the Grenada Tourism Authority Act, 2013. Day to day operations include product development, quality standardisation and certification, research, planning, and marketing.

Vision

Through purposeful collaboration we will consistently strive to develop Grenada, Carriacou and Petite Martinique as a premier tropical geo-tourism destination, strategically promoting our niche offerings and uniqueness.

Mission

To effectively collaborate with all Grenadians and our stakeholders partners to consistently achieve excellent visitor experiences, and to pursue and promote sustainable growth in an environmentally responsible manner that ensures economic, social and cultural benefits to the people of Grenada, Carriacou and Petite Martinique.

Our Brand

The brand Pure Grenada, the Spice of the Caribbean, launched on February 14, 2014, encapsulates the tri-island nation’s unique selling points while maintaining its strong spice culture.  The brand positions the tri-island destination as pure, authentic and a haven for the discerning travel explorer while noting the region in which Grenada is located. The GTA strives to live the brand and encourage stakeholders to become more sustainable in their approach to doing business. Since then, a number of stakeholders have adopted sustainable practices such as energy saving bulbs and air conditioning units, installing solar water heaters, rain water harvesting in laundry and environmentally friendly cleaning chemicals. Pure Grenada, the Spice of the Caribbean highlights five niche markets:

  • Soft Adventure
  • Sailing/Yachting
  • Cruising
  • Romance
  • Diving

Economic Contribution of Tourism

Tourism is the largest foreign exchange earner for Grenada, Carriacou and Petite Martinique, contributing over 300M Eastern Caribbean dollars (112M USD) into the economy per annum. The GTA collaborates with stakeholders home and abroad to enhance, market, and promote the tourism product for Grenada’s social, cultural, and economic well-being.

Partnerships

The GTA supports many public private partnerships in the different sectors of tourism to promote development and sustainability. Partners include the Ministry of Tourism and Civil Aviation, Grenada Hotel and Tourism Association, Marine and Yachting Association of Grenada, Grenada Water taxi Association, National Taxi Association, Grenada Ports Authority, George F.Huggins, Grenada Industrial Development Corporation among others.

Corporate Identity

The Grenada Tourism Authority is a professional organization fuelled by passion for the development of the tourism sector of Grenada. The committed team is accountable to the people of Grenada to deliver innovative strategies of destination management and destination marketing that would best leverage the tri-island state as the preferred tourism destination.

Naturally, being in the tourism and hospitality sector, customer service excellence and quality service are paramount to the way the GTA offers its products and services. Vacation advice and complimentary brochures are provided for walk-in visitors. The GTA understands the importance of holiday planning in a technological world and provides an in depth travelling guide to the islands of Grenada on its destination website.

Visitor statistics are available for students and others seeking knowledge on tourism trends; while product guidance and reviews are given to entrepreneurs and tourism enterprises. The stakeholders of the GTA who own consumer enterprises can benefit from the marketing and promotions online and at points of entry nationwide.

Structure/Departments of the GTA

Board of Directors

Mrs. Brenda Hood
Chairperson

Mr. Leslie Ramdhanny
Deputy Chairperson

Ms. Karen Stiell
Director

Mrs. Arlene Buckmire Outram
PS. Ministry of Tourism

Mr. Cosmos Williams
Director

Mr. George Andrew
Director

ACP Michael Francois
Director

Mr. Jerry Rappaport
Director

GTA Staff Members

Chief Executive Officer – Ms. Patricia Maher

Product Development and Research Manager – Mrs. Kirl  Hoschtialek

This department provides technical and other developmental support to new, potential and existing entrants to the tourism industry, in close collaboration with the Grenada Industrial Development Corporation, Physical Planning Unit, Ministry of Tourism and Civil Aviation and other entities.  It also supports festivals/events through sponsorship and technical advice. Each festival must meet a number of criteria to be eligible for support.  Additionally, the department manages the operations of the Grand Anse Spice and Craft Vendors Market and oversees beach cleaners. As it relates to research, the department collects and interprets data from a variety of sources including local surveys on visitor travel to Grenada, Carriacou and Petite Martinique. The statistics produced are used to inform marketing and other initiatives.

Marketing
Acting Manager – Ms.Renee Goodwin

The department is responsible for developing and implementing marketing programs, which include the destination’s unique selling points, niche markets and sports tourism. The team also attends trade/consumer shows and conferences to help promote Grenada’s product and brand.

Nautical Development
Manager – Mrs. Nikoyan Roberts

The department collaborates with all stakeholders to innovate and support growth in cruise, dive, sports fishing & yachting events/businesses and market them globally. Strategic project planning & implementation is completed with support from Product Development, Marketing, Quality Assurance and Administration departments.

Schedule – October 2019 – April 2020

Quality Assurance
Manager – Allison Hall

The Quality Assurance Department of the Grenada Tourism Authority is responsible for the regulatory compliance of all tourism related enterprises as stipulated in the Grenada Tourism Authority Act, 2013.  The department’s mandate is to “Build Quality”- which involves the expansion of existing quality assurance programmes to all tourism sectors, plus institutionalizing those quality standards through legislation and regulation.

Building Quality involves:

  1. Expanding Industry-wide Standards – the expansion of the existing quality assurance programmes to include other tourism sectors.
  2. Legislation & Regulations – identifying and addressing gaps in existing tourism related legislation and regulations.
  3. Evaluation & Monitoring – monitoring and evaluating the effectiveness and adherence to the quality assurance programmes.
  4. Enforcements – collaborating with the relevant agencies to ensure that legislation and regulations are enforced.

Quality Assurance Benefits and Importance
The purpose of Quality Assurance is to implement policies and procedures that limit the introduction of variation and error into service delivery. Standards and requirements must be set and data collected and evaluated to “assure” that the expected results are being produced. QA allows you to deliver internal benefits to the company and workforce and external benefits to the customer and community.

Legal Requirements
No person shall operate any tourist accommodation or tourism enterprise unless that person first applies for and obtains a licence issued in accordance with the regulations.  Licences are required to operate the following/ as the following:

  • Accommodation
    • Hotels, Apartments, Guest Houses, Cottages, Villas or any other premises or place where accommodation is provided for tourist for reward and is registered with the Authority for that purpose;
  • Tour Operators
  • Taxi Drivers
  • Tourist Guides
  • Car Rental Services
  • Water Sports Operators
  • Tourist Sites/Attractions
  • Restaurants
  • Tourist Vendor

Licensing
Steps for Obtaining a Grenada Tourism Authority (GTA) Licence:

  1. Submission of completed application form and required documents
  2. Inspection of facility/motor vehicle
  3. Review/processing of application
  4. Payment of applicable licence fee, if approved
  5. Collection of Tourism Licence

Certification
Steps for Obtaining Certification

  1. Pre-Assessment of property
    1. Grenada Tourism Authority Quality Assurance Department
  2. Non-Conformance Report generated
  3. Audit Team Inspection
    1. Ministry of Tourism
    2. Grenada Bureau of Standards
    3. Ministry of Health
    4. Ministry of Works – Physical Planning Unit
    5. Royal Grenada Police Force – Fire Department
    6. Grenada Tourism Authority – Quality Assurance Department
  4. Compilation of Audit Team Report
  5. Payment of applicable fee, if approved
  6. Certification granted
  7. Once licensed, your tourism business can be marketed on the puregrenada.com website. A business overview paragraph, three photos and contact information will be needed for the website listing.

Download Licence Renewal Forms

Accommodation License Form
Car Rental Application Form
Taxi Services Application Form
Tour Operator Application Form
Tourist Guide Application Form
Tourist Sites Application Form
Vendors Application Form
Watersports Application Form

Communications
Manager – Mr.Kimron Corion

Responsible for disseminating information about the activities of the Grenada Tourism Authority locally, regionally and internationally.  This department is primarily responsible for all GTA digital marketing initiatives using a variety of platforms including social media.

Human Resources
Human Resource Officer – Ms.Vanessa Bromfield

Responsible for building the capacity of the human resource within the GTA in order to maximize this resource to its fullest potential, to ensure that the organisation can fulfill its current and future objectives.

Accounts
Manager – Mr. Leslie James

To control revenue and expenditure within the Grenada Tourism Authority to meet the targets set out in the strategic plan.

Overseas Offices

CANADA
Mr. Sekou Stroude| Director of Sales, Canada
Grenada Tourism Authority
90 Eglinton Ave. East, Suite #605
Toronto, Ontario
M4P 2Y3
Cell: 647 979 7873
Fax: 416 595 8278
E-mail: canada@puregrenada.com

GERMANY
Grenada Tourism Authority
c/o Discover The World Marketing GmbH Schenkendorfstraße 1
65187 Wiesbaden
Tel: +49-611 267 67 20
Fax: +49-611 267 67 60
Email: grenada@discover-fra.com

UNITED KINGDOM
Grenada Tourism Authority
c/o Eyes2market
26-28 Hammersmith Grove
London, W6 7BA, England
Tel: +44 (0) 208 328 0644
Fax + 44 (0) 870 199 2626
Email: gta@eyes2market.co.uk

UNITED STATES OF AMERICA
Mrs. Christine Noel-Horsford | Director of Sales, USA
685 Third Avenue | Suite 1101
New York, NY 10017
USA
Tel: 917 929 7892
E-mail:cnoel@puregrenada.com

Statistics

Compendium will be displayed along with monthly stats reports

Vacancies

Latest vacancies within the GTA-listing

The Grenada Tourism Authority is a friendly, yet professional organization fuelled by passion for the development of the tourism sector of Grenada. The committed team is accountable to the people of Grenada to deliver innovative strategies of destination marketing and management that would best leverage the tri-island state as the preferred tourism destination. Stakeholder partnerships are deeply valued and respected, as these assist in enhancing the business of the GTA. The following are careers within the GTA:

CEO-Team leader
Executive Assistant
Marketing Manager
Marketing Executives
Destination Experience Officers

Product Development Manager
Product Development Officers
Nautical Development Manager
Administrative Assistants
Communications Officer
E Business Officer

Quality Assurance Manager
Quality Assurance Officers
Accounts Manager
Accounting Officers
Registry Officers
Research Officers

Human Resource Manager
Receptionist
Office Attendants
Beach Cleaners
Cruise Customer Service Reps

Accolades

  1. Grenada included in Bloomberg Media’s priority list of 21 destinations to visit in 2019
  2. USA Today Top 10 Best Reader’s Choice Awards
  3. Pure Grenada-#2 Top Caribbean Islands for Romance
  4. Conde Nast Traveller- Best Beach in the World- Grand Anse Beach
  5. ABTA ‘Destination To Watch in 2020’