ST. GEORGES, Grenada – April 27th, 2021 Media Release
A Long-standing Tourism Executive, the New CEO Will Chart a New Course for Grenada’s Tourism Industry and Product
The Board of Directors is pleased to confirm the appointment of Petra Roach as the new Chief Executive Officer of the Grenada Tourism Authority (GTA). Ms. Roach brings an incredible amount of expertise to this position, having previously served in the Barbados Tourism Marketing Inc. (BTMI) for the last 27 years. During her tenure at the BTMI, Ms. Roach held various positions, including Vice-President of Marketing and Sales for the United Kingdom, Director of Sales and Marketing for the USA, Global Head of Markets and interim CEO. She successfully elevated the Barbados brand to its current heights and has been instrumental in Barbados’ increase in airlift. Her in-depth knowledge of both marketing and the tourism industry will be a welcomed skillset to her new role at the GTA.
The Board of Directors of the GTA recognizes the importance of international marketing expertise and powerful relationships and contacts within the tourism and airline industries as a requirement for the role of CEO. In this position, Ms. Roach will lead the destination through its pandemic recovery process, placing an emphasis on innovative and competitive marketing campaigns, in what is surely to be an exciting and game-changing time for Grenada’s tourism.
“Petra is a recognized leader in the tourism sector, and we are thrilled she has agreed to take on the challenge the GTA has presented her, said GTA Chairman Barry Collymore. “This is a huge win for Grenada, Carriacou, and Petite Martinique as we saw the urgent need to have someone with not only the understanding of the Caribbean marketplace, but with the skillset to help lead our unique destination through recovery and start a new chapter for our tourism product.”
“I feel honored to lead the team as GTA’s new CEO and be tasked with pushing forward GTA’s success during these challenging, but equally exciting times” said Roach. “I also look forward to working with all of the industry stakeholders, as we collectively chart a dynamic upward course for the destination”