Minister Lennox Andrews Leads Grenadian Tourism Delegation on Promotional Tour to Trinidad & Tobago
The Grenada Tourism Authority (GTA) embarked on a promotional tour to Trinidad & Tobago from June 14 – 17 to increase visibility in Grenada’s largest source market in the Caribbean. Honorable Lennox Andrews, Minister for Economic Development, Planning, Tourism, and ICT, Creative Economy, Agriculture and Lands, Fisheries and Cooperatives led the delegation of tourism industry stakeholders to participate in a series of trade and consumer events, media interviews and business meetings.
“Trinidad & Tobago is an important source market for Grenada, as it represents 75% of our tourism business from the Caribbean region,” stated Petra Roach, CEO of the Grenada Tourism Authority. “With Caribbean Airlines’ increased capacity from four flights per week to nine, this promotional tour was a great way to re-educate the travel agent community about the Grenada tourism product and bring us top of mind, whilst at the same time highlighting culinary offering, including our fine chocolate and rum.”
The GTA delegation was joined by representatives from eight (8) hotels, the Grenada Hotel and Tourism Association (GHTA), Spicemas Corporation, Westerhall Rums and Tri Island Chocolate Company, as well as local chefs Andre Bernard, Kennedy Roberts and mixologist Kimberly Sylvester, winner of the 2022 GTA Young Mixologist competition. Popular entertainer Jeverson Ramirez and his musicians, Ken Corso, Shem Alexis and Alex Andrew, rounded out the promotional team.
In addition to several media appearances and interviews with major television, radio and print outlets, the delegation hosted two Taste of Grenada trade events for travel agents and media at The Brix Hotel in Port of Spain. The first event, held on June 15, included a Grenadian inspired dinner from Chef Andre Bernard who prepared a tantalising four course menu featuring popular local spices and ingredients, such as goat’s cheese from Belmont Estate, turmeric infused cornbread, and mammy apple cheesecake with sorrel compote. The following day, travel agents from San Fernando were treated to their Taste of Grenada luncheon featuring Chef Bernard’s signature curried goat.
The Taste of Grenada experience then moved to the Friday night market at the Queen’s Park Savannah and Prime Minister Rowley’s ‘Bush Lime’ on Saturday night. Highlighting Grenada’s fine chocolate, rum and oil down, the Pure Grenada experience brought the spice and was a hit among the hundreds of attendees who visited the booths.
Recognizing the importance of public-private sector partnership, the delegation held business meetings with Caribbean Airlines, the Ministry of Tourism, Arts and Culture and Tourism Trinidad Limited, the official tourism board for Trinidad & Tobago. Minister Andrews stated, “We met with Caribbean Airlines to discuss the current capacity and potential new routes. We also sat down with our counterparts in tourism, arts and culture to discuss collaborations and future partnerships, particularly in the creative industry.”
Having now staged successful promotional tours to Barbados, St. Vincent & the Grenadines and Trinidad, the GTA plans to continue the Caribbean promotions with visits to other islands, and a follow up visit to Trinidad, scheduled for later this year.
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